- Personalised video platform for the automotive market maintains Sunday Times Hiscox Tech Track 100 status
- Three-year growth patterns across privately-owned British tech companies analysed for results
- CitNOW CEO pays tribute to staff and global customer base for the prestigious business accolade
With results based upon the previous three years of trading, the Tech Track 100 shows that the increasing reach of video within the global automotive retail industry goes from strength-to-strength.
Alistair Horsburgh, CEO of CitNOW, said: “As a business, we continue to establish our role through transparency and trust, and by delivering genuine benefits for our users and their customers.”
“To reappear in the Sunday Times Hiscox Tech Track is testament to the relevance of video to the automotive industry, and its resonance with the consumer. The fact our customers continue to engage with video creatively and effectively puts CitNOW in an excellent position to deliver our ambitious targets for the coming year.”
In recent years CitNOW has reached 94 of the top 100 vehicle retailers according to trade bible Automotive Management. With 36 OEM motor manufacturers actively using the CitNOW video sharing platform across Europe, Australia, the Far East and the US, the acceleration has continued apace.
Alistair Horsburgh added: “It has been, and continues to be, inspiring to work with customers of such global importance and to take a lead on video establishment of CitNOW in important new markets across the globe. This reflects the universally positive response to the introduction of video technology to automotive sales and the aftermarket.”
CitNOW is projected to continue its upward trajectory as the automotive trade across the world embraces the benefit of using video to communicate with consumers. Recent consumer research* highlighted that four in five buyers would be receptive to personalised video presentations of their next car purchase, and that 20 per cent of the survey sampled had experienced personalised video when buying their most recent car.
*CitNOW, ‘Consumer Opinion on Automotive Video’ survey, April 2017
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