Posts in Press

Consumer demand for transparency sees personalised video explosion

Posted on 8th February, 2018. Written by Amy Gordon.

Record number of personalised video communications sent in 2017 17 and 18 millionth video milestones achieved in the same year 74% of consumers are more comfortable committing to a purchase with video The personalised video communications expert CitNOW saw a 45% surge in the number of videos uploaded to its servers in 2017, with an… Read More

Female customers 60% more likely to view mobile content before they buy a car

Posted on 1st February, 2018. Written by Amy Gordon.

Women influence 85% of car buying decisions Video content an opportunity to build rapport with those who ‘don’t trust’ automotive industry Three-quarters of female car buyers would be more comfortable if video was used The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according… Read More

Buoyant used market to get tech boost in 2018, says CitNOW

Posted on 22nd January, 2018. Written by Amy Gordon.

Used car market set to outperform new sales in 2017 Number of used cars sold on finance up 10% New CitNOW Guided Web and Smart Image app reduces time to market to less than two hours 60% of car buyers make a faster decision with video The UK car market is set for a record… Read More

Video a ‘must’ for experienced car buyers

Posted on 20th December, 2017. Written by Claire Nicoll.

Three quarters of consumers are more confident in purchasing decisions with supporting video content Laptop is the preferred means of viewing for older buyers New CitNOW Web Video & Smart Image helps upload assets in less than two hours Retailers should tailor video communications to the digital habits of older car buyers as well as… Read More

Video helps treble luxury car sales at the Leven Car Company

Posted on 4th December, 2017. Written by Amy Gordon.

Personalised CitNOW video helps treble sales of used Aston Martins for the Leven Car Company Visual and detailed video communications broaden customer reach across the UK and abroad Accessory sales also benefit from personalised approach CitNOW’s personalised video communication technology has contributed to a three-fold sales increase of used Aston Martins for a renowned luxury… Read More

Video keeps over half of urban car buyers in the driver’s seat, CitNOW study reveals

Posted on 27th November, 2017. Written by Amy Gordon.

Over half of urban consumers consult video material before making a purchase Phones are the most popular viewing devices, followed by laptops Video reaches those who consume the most media online Full CitNOW Vision research report available here Urban car buyers may be exposed to more marketing messages than their suburban and rural counterparts, but… Read More

CitNOW secures second place in Thames Valley Business Awards 2017

Posted on 21st November, 2017. Written by Amy Gordon.

Automotive video innovator, CitNOW, takes second place in the Thames Valley Business Awards SME of the Year category Advanced products, contribution to the business community and exponential growth named as reasons for success CEO, Alistair Horsburgh, attributed the achievement to dedicated staff and a growing global customer base     Automotive video expert CitNOW has… Read More

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